


Properly researching a keyword means understanding it’s income potential, how competitive it is, and even the exact kind of content you need to create to be able to rank for it. You may have found a keyword, but finding a keyword and doing keyword research are very different things. That’s because you didn’t properly research your keyword ahead of time. You’re getting hundreds of visits every month…īut your income from that article remains a big fat $0. You make amazing content, build links to it through guest posting and email outreach (here’s how to find anyone’s email address), and end up on the first page of Google. You have an idea of a blog post and think you have a good keyword to target.

Why? Because you can create the best content and build incredible links that score you #1 Google rankings and still get zero benefits in terms of business growth or revenue if you target the wrong keywords.įor example, let’s say you want to write some content on your site’s blog so you can show up on Google’s first page. Of those three, keyword research is the most important. SEO can be complex, but it boils down to three fundamentals: How Important is Keyword Research? (Don’t Skip This!)
